Take advantage of this opportunity and book your free session for the upcoming module.

Course: Finance

Professor Laurent Frésard

When: 10 March, from 08:30 to 12:30.
Where: Blue Room, Executive Center

Course Description and goals

This course teaches the logic underlying the firm’s financial decisions: investment, financing, and payout policies. The main themes will be:
What is corporate finance and what is corporate governance?
Understand financial statements and the concept of value
Understand Cash-flows and master the concept of discounting and be able to apply it in various situations
Understand the trade-off between risk and return and apply it to determine firms’ cost of capital
Understand how firms select investment projects and decide on their sources of financing
Analyze how the “digital” and “sustainability” revolutions affect these topics

Book your session: emba@usi.ch

Take advantage of this opportunity and book your free session for the upcoming course.

Early bird discount of 10% on the total fee valid until end of June.

Course: Marketing (10-11.02) , USI, Executive Center, Blue Room

Watch the video of Professor Luca Visconti

Luca M. Visconti is Full Professor of Marketing at IMCA (Institute of Marketing and Communication) and at ESCP Europe, Paris.
He is Lecturer at IFM (Institut Français de la Mode) and Sciences Po, Paris.
Since September 2020, he is Dean of the Faculty of Communication, Culture and Society.
Prior to his current appointment, he was Full Professor at ESCP Europe (2011-2017) and Lecturer in Marketing at Università Bocconi (1999-2011), where he received his Ph.D. in Business Administration and Management. He has been Visiting Scholar at Leeds School of Management, University of Colorado (2004-2005), and at École Supérieure des Affaires, Université de Lille2, Lille (2007-2008 and 2010).

His research inspects the intersections of consumption, markets, and culture (Consumer Culture Theory). In particular, his work focuses on branding, luxury, storytelling, market vulnerability, and wellbeing. His work appears in high-ranked journals (Journal of Consumer Research, Journal of Marketing Management, Marketing Theory, etc.), books, and book chapters.

Course Description and goals

The course aims to present what marketing is, its approach to both business and  consumer markets, and the emergence of the customer journey framework. In particular, it clarifies how customer orientation unfolds in times of branding,  digitalisation, and fragmentation of customer value.
The course combines critical thinking with hands-on, practical knowledge, which are organised around the key components of a marketing plan.

The course combines e-learning and in presence pedagogy, and alternates frontal discussion with team working activities. Participants are invited to share their own experience and views, in light of an approach to marketing that is meant to be critical, interpretive, and sensitive to societal concerns. It also integrates
presentations from expert marketing managers, to alternate theoretical and practical knowledge.

Book your place: emba@usi.ch

Purest – consciously precious

Guest speaker: Mr. Patrick Garbini, Founder and Managing Director at Purest
USI Degree: Faculty of Economics, 2001
Title of the speech: The transformative power of sustainability

When: Friday 9 February, 2024, 6 PM
Where: Blue Room, Executive Center

About Purest
Purest’s journey starts, unsurprisingly, with a journey. In 2007, while visiting Nepal, the founder Patrick Garbini came across a family-run atelier where a small team of skilful weavers made cashmere shawls and scarves of amazing quality. He was instantly blown away. However, it would take another two years and many more trips for the business plan to begin unfolding. It was a difficult yet very exciting challenge – to start a business producing top-quality cashmere scarves, travel and home accessories, hand-woven by skilled craftsmen based on original Italian designs and using the finest cashmere yarn. Eventually, 2011 saw the creation in Lugano of the brand Purest – a name that alone echoes the values it embodies: purity, quality, authenticity and, above all, the desire to create beauty through a virtuous, transparent process, producing luxury accessories that are also ethical to people and the environment.

Sustainability

Purest emphasizes the importance of Wind, Water, Earth, and Fire as metaphors for their commitment to sustainability.
They focus on reducing emissions and carbon neutrality in their operations, partner with organizations like Eden Reforestation Projects to plant trees, and use innovative technologies to preserve water resources.
Their selection of Grade-A cashmere from natural fibers, use of natural pigments, and zero-waste initiatives reflect their responsible stewardship of Earth’s resources.
People, especially in Nepal, are at the heart of their operations, and they aim to achieve ethical labor practices certification. They also prioritize low energy consumption and utilize renewable energy sources like solar power. Sustainability is not just a part of their business; it’s the essence of what they do.

Special Keynote Speaker: Ernesto López Pino

When: 12 January, 6 PM, Executive Center, USI

Ernesto López Pino, HR Director, DXC Technology

Topics:
Employee life cycle
Change management
Succession planning

Experience:
Global HR Director JAB HOLDINGS: Jimmy Choo, Bally, Belstaff (2012 – 2018)
Global Talent Manager Loewe (2010- 2012)
Development Manager L’Oreal (2002 – 2005)

Education
IE Business School, MBA (2000 – 2002)
SDA Bocconi, MBA (2000 – 2002)
Universidad Complutense de Madrid, Degree in Business Administration (1994 – 1999)

DXC Technology
DXC Technology is a Fortune 500 global IT services leader.
They use the power of technology to deliver mission critical IT services that drive business impact.
DXC is an employer of choice with strong values, and fosters a culture of inclusion, belonging and corporate citizenship.

They provide world-class IT services at scale from our Global Innovation and Delivery Centers in North America, South America, Europe, Asia and Australia.
With globally distributed teams and rich engineering skills, DXC offers competitive solutions to address customers’ cost, regulatory, language and business continuity requirements.
By combining strengths and expertise globally, they create solutions and deliver greater outcomes for customers across their entire IT estate.

To participate, email us: emba@usi.ch

Join us for the opportunity to attend one of our EMBA courses

HUMAN RESOURCES MANAGEMENT : 13 & 14 January 

The course focuses on the management of human capital, which in today’s economy appears as essential for the success of a company as much as an effective production systems or a well-designed marketing strategy. Many managers now recognize that a critical source of competitive advantage comes having an effective system for obtaining, mobilizing, and managing the organization’s human assets. Thanks to digitalization to new tools are also available to manage human resources. The purpose of the course is to introduce you to the challenges and opportunities that firms face today in managing HR. The course will do so by not digging much into the technical detail of issues such as the psychometric of test validation, the specifics of doing job evaluations, the mechanics of interviewing – issues well covered by many human resource professionals. Rather, the course adopts the perspective of the general manager and addresses human resource topics from a more strategic perspective – i.e., as a source of competitive advantage. The flow of the course follows a macro-to-micro approach. In the first block we will discuss the overarching framework of the course and we will deal with motivation, job design and compensation. In the second block, the ways to improve recruiting, reducing the outflows of personnel within an organization and properly manage retention will be discussed.

The topics include:

1.The strategic importance of HR
2.Alignment and consistency evaluations
3.High commitment firms, motivation by job design, teamwork
4.Recruitment and selection
5.Performance evaluation ad compensation
6.Training and retention

Book your session: emba@usi.ch
Next EMBA edition starts in November 2024!

Professor Carlo Wezel

Filippo Carlo Wezel was appointed Professor of Organization and Management at the Faculty of Economics of USI in September 2009. He is currently Director of the Institute of Management and Organization at USI, permanent visiting Professor at emlyon (France), and Research Fellow of the Judge Business School (Cambridge University). Filippo is also a Senior Editor at Organization Science and sits in the editorial review board of Organisation Studies, Strategic Entrepreneurship Journal, Strategic Organization, and in the Advisory Board of Research in the Sociology of Organizations. With a PhD in Management from the University of Bologna, he previously held appointments at the University of Groningen (post-doc) and at Tilburg University (assistant and, then, associate professor). He acquired further academic experience as visiting researcher/professor at the Wharton Business School, Cambridge Columbia and Duke Universities, and at the Hong Kong University of Science and Technology (HKUST). His teaching interests include organizational theory and organizational behavior, which he has taught at the undergraduate, master, PhD and executive levels.