Join us for the opportunity to attend one of our EMBA courses and take advantage of the Early Bird Discount

HUMAN RESOURCES MANAGEMENT : 14 & 15 January

The course focuses on the management of human capital, which in today’s economy appears as essential for the success of a company as much as an effective production systems or a well-designed marketing strategy. Many managers now recognize that a critical source of competitive advantage comes having an effective system for obtaining, mobilizing, and managing the organization’s human assets. Thanks to digitalization to new tools are also available to manage human resources. The purpose of the course is to introduce you to the challenges and opportunities that firms face today in managing HR. The course will do so by not digging much into the technical detail of issues such as the psychometric of test validation, the specifics of doing job evaluations, the mechanics of interviewing – issues well covered by many human resource professionals. Rather, the course adopts the perspective of the general manager and addresses human resource topics from a more strategic perspective – i.e., as a source of competitive advantage. The flow of the course follows a macro-to-micro approach. In the first block we will discuss the overarching framework of the course and we will deal with motivation, job design and compensation. In the second block, the ways to improve recruiting, reducing the outflows of personnel within an organization and properly manage retention will be discussed.

The topics include:

1.The strategic importance of HR
2.Alignment and consistency evaluations
3.High commitment firms, motivation by job design, teamwork
4.Recruitment and selection
5.Performance evaluation ad compensation
6.Training and retention

Professor Carlo Wezel

Filippo Carlo Wezel was appointed Professor of Organization and Management at the Faculty of Economics of USI in September 2009. He is currently Director of the Institute of Management and Organization at USI, permanent visiting Professor at emlyon (France), and Research Fellow of the Judge Business School (Cambridge University). Filippo is also a Senior Editor at Organization Science and sits in the editorial review board of Organisation Studies, Strategic Entrepreneurship Journal, Strategic Organization, and in the Advisory Board of Research in the Sociology of Organizations. With a PhD in Management from the University of Bologna, he previously held appointments at the University of Groningen (post-doc) and at Tilburg University (assistant and, then, associate professor). He acquired further academic experience as visiting researcher/professor at the Wharton Business School, Cambridge Columbia and Duke Universities, and at the Hong Kong University of Science and Technology (HKUST). His teaching interests include organizational theory and organizational behavior, which he has taught at the undergraduate, master, PhD and executive levels.

MARKETING: 11 & 12 February

The course provides broad understanding of what marketing is, its approach to business and end customers, and how such understanding translates into a marketing plan. For instance, it clarifies how customer orientation unfolds in times of acceleration, digitisation, and fragmentation of customer value.
The course also assumes that success for any type of market-driven company originates from its capacity of providing an enriching, and sometimes transformative, customer experience around its products and services.
In particular, the course focuses on two main drivers of customer experience. Namely:

1.Brands and brand management.
2.Digitalization and its related challenges.

Professor Luca Visconti

Professor Laurent Frésard

Prof. Frésard earned a PhD in Finance from the University of Neuchatel in 2009. He was an assistant professor of finance at HEC Paris between 2008 and 2011, and an assistant and then a tenured associate professor of finance at the Robert H. Smith School of Business at the University of Maryland between 2011 and 2017. He is a professor of finance at USI, where he holds a senior Swiss Finance Institute (SFI) chair. His research focuses on corporate finance, and specifically on the interactions between firms, financial markets, and the real economy. His latest research investigates the effect of stock prices on firms’ actions, and the role of the financial sector in the allocation of talents in the economy. His research has been published in the leading finance journals, such as the Journal of Finance, the Journal of Financial Economics, or the Review of Financial Studies. He teaches introductory and advanced corporate finance at the master level, as well as empirical corporate finance at the PhD level.

To enroll, email us: emba@usi.ch